The Discovery Callįor this purpose, we’re talking about the live selling producer, so you’ll want to go to that tab in the document. If you want to learn more about those, you can take a look at our original Pricing Video Services post. There’s one for a virtual event and one for a recurring show. So the pricing calculator has multiple tabs on it. Just plug in some numbers as far as what makes sense to you and if you’re already good with your numbers, then you’re ready to go. And if you use this pricing calculator, it’ll be really easy to update and make edits as you plan and pitch clients.Īwesome. When I’m producing, you get the producer hourly rate. When I’m working on the strategy, you get the strategy hourly rate. I generally pitch to clients what I call a “blended rate.” This means that I charge the hourly rate for what I’m doing. Whatever works in your budget.Įxecutive producer and strategist go up from there on a sliding scale. Remember, that if you don’t have these people in your network, connect with other Ecamm Fam in the Community and ask for help. Producers, on the other hand, can range between $80 to $150 per hour. You’re going to do a video recording because they’re trying to record a webinar or a course or whatever. And when I say simple production, you’re going to bring someone on the screen. I’m already developing the strategy, I just need you to help switch the scenes. This is very helpful for me because I’ve actually reached out to people before, when I said like, hey, I need like a second person. So I put in here scene switcher, which was probably like $35 an hour. Now, when you look at the rate, the rate is really up to you and your geographic region, as far as what makes the most sense. A strategist is going to consider things like the pre-promotion and how the production is going to look, including the graphics, on-camera coaching, and talent. And then your strategist is even more zoomed out of that. You put the pieces together, but you don’t necessarily need to be in the weeds of it. The executive producer is someone who oversees the entire production. The producer can be the scene switcher, but also someone who manages the back channel when it comes to the client, as well as the talent. This role should be cheaper than a producer or a strategist role. It’s more or less just making sure that the run of show is going the way that it needs to. There’s not a lot of strategy behind that. Lay out the Rolesįor example, a scene switcher is someone who is switching scenes behind the show. Even if you’re a one (wo)man band, you’re still going to want to offer different kinds of services and each one of those services will come with its own price tag. The first step in pricing your live selling services is identifying the roles within your production company. If you’re not already offering remote live video production to e-commerce clients, NOW is the time to get started.īefore we get started, make sure to download the free pricing calculator. Live shopping has opened doors for on-camera talent, influencers, and even remote live video producers. Blending entertainment with instant checkouts, live commerce offers retailers, brands, and content creators a new channel to reach and engage audiences. On this season of Showrunner, we’re jumping into the world of live selling. And we’re even giving you a free pricing calculator to help you set it and forget it. But don’t worry! In this post, we’re going to break down everything you need to consider when setting pricing for clients. Pricing your live selling services can feel daunting, especially if you’re just starting out. So how do I price my live selling services? This is a question that everyone is going to have to tackle as they grow from live streamer to live stream producer.
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